![]() ![]() It’s only an estimate based on the assumption that the search term will match that keyword exactly. Keep in mind that it doesn’t take into account your ad's position, extensions, and other ad formats that may affect the prominence and visibility of your ads. They call this the expected click-through rate. Google Ads takes into account how well your keyword has performed in the past, based on your ad's position, and assigns a prediction as to whether your keyword is likely to lead to a click on your ads. Google keeps tabs on the likelihood that your ad will be clicked when shown. Armed with that info AND seven (debunked) myths, you’ll be an ad position expert. You’ll also get the intel on which metrics to track now and how to use them so that you can not only tell where your ads are showing up, but how to get them placed even higher. In the post you’ll learn everything you need to know about ad positions so that you can understand why this change in average position was such a big deal. They started by creating a name and definition for the ads that show above organic results called “top” and “absolute top.” As the cherry on top they added impression rate and impression share metrics that give crystal clear visibility into the location of your ads AND insight on opportunities to bid for a better location. In 2019 they announced that they were sunsetting Average Position and totally redeemed themselves by adding brand new definitions and metrics. Above search results? Under them? On the second page? We never knew the whole picture. ![]() We never had the transparency to know where our ads were truly showing up. Telling our bosses and clients that we think we’re showing up first. Average position always left us wanting more.īut us advertisers had no choice.
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